Brand collaboration, PR & Events

Trade Show

Cat St.

The Brief

Following the success of my project with sister brand Barney Bed, I was approached by Cat Street to create a street-style design for their exhibition stand at a trade show in Australia. The concept was to transform the stand into an immersive, French-inspired street scene that would serve as both a visual attraction and product showcase.

The Story

The stand became a playful homage to Parisian street life, featuring my illustrations printed onto large-scale wallpaper panels. Visitors encountered a charming boulangerie window, a classic newsstand, and a whimsical window display highlighting the "Furfy" brush set set to launch later that year. The French street aesthetic created an engaging, memorable environment that drew attendees into Cat Street's world.

The Process

Beyond the stand environment itself, I designed a bespoke textile pattern for an ergonomic cat bed, which became a unifying visual thread throughout the activation. The pattern was also used for keychains and pyjamas worn by Cat St. representatives at the show, tying the physical space, product design, and brand presentation into a cohesive, interactive experience that extended the French street theme across every touchpoint.

Scroll through the project process using the arrows.