Brand collaboration, textiles

The Pyjama Project

Cat St.

The Brief

Cat St., a subsidiary of Barney World that creates orthopedic beds for cats, approached me to design a new pattern following the success of our first collaboration. They wanted to carry forward the themes of joy, playfulness, and comfort, with a design that captured the dreamy, cloud-like softness of their products.

The Story

We imagined cats completely immersed in relaxation: lounging at a spa, dozing off after drinking lots of milk, and enjoying life as the true kings of the house, complete with crowns. To reflect the cloud-like comfort of the beds, we incorporated soft, dreamy elements like clouds alongside playful cat-food motifs and cats interacting with one another.
The design became part of a full 360° visual identity for their trade show, appearing on pajamas and soon-to-be-released textiles for the Cat St. bed. It received a special mention at the show, and elements from the artwork were also used on free merch for visitors.

The Process

Starting with loose sketches, we developed a variety of cat illustrations and supporting icons, refining them through several rounds. The final pattern was designed to feel lively, detailed, and full of joy—perfectly capturing the spirit Cat St. wanted to bring to their products.

Scroll through the project process using the arrows.